Taj Tyres Case Study | An Outbound Agent That Books the Diary | VoiceDart
Case study · Automotive
Taj Tyres & MOT Station
Outbound agent, live

The customers are already yours.
They just need a call.

Taj Tyres has years of past customers sitting in a list. Most drift off, not because they had a bad time, but because nobody reminded them their MOT was due. We built Taj an agent that rings them and books them back in.

Outbound only
Nothing to ring, by design
Southampton
MOT, tyres, servicing
Books the diary
Straight in, then a text
01The problem

A good customer is easy to lose. You just stop calling them.

Most people forget about their tyres and their MOT until the warning light comes on. By then the nearest garage gets the job, whether that is Taj or not.

Taj already has all these people on file. Hundreds of them. But working that list means someone on the phone for hours, and a busy garage does not have those hours spare. So the list sits there, quiet.

01

Nobody has hours spare to phone hundreds of old customers.

02

MOT and tyre dates slide past with no reminder.

03

The customer books elsewhere and thinks Taj forgot them.

02What it does

An agent that works the list, so the team never has to.

It calls out in a warm, natural voice, gets to the point, and books the ones who say yes. The garage just watches the bookings land.

Rings the due list every week

It works through the customers whose MOT or tyres are coming up, one after another, all week.

Offers a time and books it

It finds a slot that suits and drops the appointment straight into the diary.

Texts a confirmation

The date and time land in the customer's pocket before the call even ends.

Opens with the recording notice

Every call states that it may be recorded. GDPR handled in the first sentence, not the small print.

Shows every result

Booked, call back later, or not now. Every outcome sits on one simple dashboard the next morning.

03A call, start to finish

A friendly call out. A booking straight back.

On the call
Hi, is that Dave? It's Priya from Taj Tyres, this call may be recorded. Your MOT runs out on the 28th. Want me to book you in?
Oh, yeah actually. Have you got a Saturday morning?
Saturday at 9:30 is free. I'll pop you in now and text you the details. See you then, Dave.
A few seconds later
Taj Tyres · now
You're booked in
MOT at Taj Tyres
Saturday 9:30am
Reply CHANGE to move it.
See you then.
No staff time. Booked and confirmed by the agent.

Dave might not have thought about his MOT for another month. By then someone else would have had the job.

04What a week can look like

Small percentages, real money.

Illustrative figures
0
Customers called
From the due list, weekly
0
Conversations had
Reached and spoken to
0
Bookings recovered
Straight into the diary
£0
Back in the diary
Recovered revenue
Customers called
From the dormant and due soon list
150
Conversations had
Reached and spoken to, around 4 in 10
60
Bookings recovered
Booked in, around 1 in 5 of those reached
12
Revenue back in the diary
Roughly £120 a job across 12 bookings
£1,400
Staff phone hours saved
Nobody sat dialling the list by hand
~10

Illustrative figures for a typical reactivation week, not verified results for one client. Real numbers depend on list size, how many pick up, and average job value.

We had years of customers sitting in a spreadsheet doing nothing. Now they get a call when they are due, and they book. It is like having someone on the phone all day without paying for one.

Taj Tyres Taj Taj Tyres & MOT Station, Southampton
05How it works

Four steps, running quietly in the background.

1

Pull the list

Each week the customers coming due are gathered into a call list.

2

Call them

The agent rings each one, opens with the recording notice, and mentions the MOT.

3

Book the slot

If they are in, it books a time in the diary and texts a confirmation.

4

See the results

Every outcome lands on one dashboard. No chasing, no phone time.

06Common questions

What people ask about outbound.

What does the agent actually do? +
It works through the list of past customers and rings each one when their MOT or tyres are due. On the call it offers a time, answers simple questions, books the appointment into the diary and texts a confirmation. It runs the list every week with nobody sitting on the phone.
Can the public ring it to test it? +
No. It only calls out to a customer list, so there is no public number to ring. That is on purpose. It exists to win back past customers, not to answer the shop phone.
Does it say the call may be recorded? +
Yes. It states in the first sentence that the call may be recorded, in line with UK GDPR. It never pretends to be a person. If asked, it says it is a virtual receptionist.
Are the numbers on this page real? +
They are illustrative. They show what a typical week can look like, not verified results for one client. Your real numbers depend on the size of your list and your average job value.
How quickly can it go live? +
Most VoiceDart agents are live within about a week. You share the list, the services and the booking rules on a short call, and we handle the build, the number and the diary.
How much does it cost? +
Bespoke agents like this start from £149 a month, with self serve VoiceDart Go from £49 a month. No long contracts. Every plan includes a UK number and custom training.
Sitting on a customer list?

Your best customers are already in your list. They just need calling.

If you have hundreds of past customers you never get round to phoning, let's have a chat about what an outbound agent could do with them.